As businesses look for better ways to promote their brands, one of the best tools they can use is keyrings. These small and seemingly insignificant items are things we use every day to organise our keys that can act as canvases for promoting brands if they are used well.
The beauty of keyrings is that they are practical and when a little creativity is added when designing them, they can be memorable and effective brand representations. However, it means companies looking to use these promotional tools must ditch the idea of mass-produced keyrings. Instead, the businesses should have custom-made keyrings, which have a personal touch to appeal to their target recipients.
Below are some tips on how you can make your own keyrings to help you promote your brand:
Consider your audience and brand identity
As you embark on the process of making your keyrings, you need first to take some time and understand who your target audience is, and the elements that help to identify your brand. Whatever your brand identity, you need to carefully pick logos, colours, and typography that match your brand.
It is crucial you ask yourself what makes your brand unique and then see how you can include those aspects in your keyring design. If your brand is known, for instance, for being eco-friendly, you could consider using recycled materials as you make your own keyrings for promotion. You need to ensure that the logo is displayed prominently, as this will be of help in brand recognition. Luckily, you can count on experts such as Rocket Badge to help you design and produce keyrings that match your target audience.
Select the appropriate materials
It is very crucial to choose the right materials that you will use to make your keyrings to push your brand. The good news is that you have a variety of materials you can choose from including:
· Metal: various metals can be used, and are perceived as high-quality materials. You can choose metal if you want your keyring to have a premium feel.
· Plastic: it is cost-effective and versatile allowing you to make keyrings of various shapes, sizes and designs.
· Wood: it is environment-friendly and unique. You can use it to target an eco-conscious audience.
· Leather: offers a classic and sophisticated image and is best for brands aiming to cut a high-end image.
You should factor in the message you wish to pass and your target audience as you select the material to use to make your keyrings.
Consider the best production method
You need to decide the production method to use to make your keyrings to drive the sales and profits for your brand. For a small batch or to make personalized keyrings, DIY crafting can work and you just need some keyring blanks, charms and tools for engraving images or writing.
Another production method you can use is 3d printing, which allows for better precision and great flexibility. It is the best for custom designs and unique shapes not easy to achieve with the traditional approach.
If you want to produce large batches of keyrings and have no time and resources to make the keyrings on your own, you should consider outsourcing to an expert manufacturer. These offer custom keyring production services and when you offer them your design and specifications, they can produce excellent pieces for you.
Conclusion
With the above steps, you can make your keyrings to push your brand. In addition, consider adding value to your keyrings by adding other useful accessories like bottle openers and USB drives so the keyrings can go beyond holding keys and encourage more use hence brand publicity. Also, be careful how you distribute the keyrings so they reach the target audience.
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